Beacon provides trial and drug intelligence to biotech and pharma companies, helping them to make better and faster R&D decisions and keep up with the pace of preclinical and clinical research developments.

We’re looking for an ambitious and self-driven marketing manager to lead our account-based marketing strategy to drive growth across our key accounts, utilising the full marketing mix.

About the role:

Over the last several years Beacon has grown significantly and with a customer base of several hundred pharma and Biotech brands we are looking for a marketer to join our team to manage the communications and campaigns to this group of existing users.

Role works across all Beacon modules and involves:

• Planning, managing and executing Beacon’s Account Marketing Strategy to ensure we retain our current customers and grow their account value.
• Create specific conversion and nurture customer journeys to aid new business amongst against customer base
• Develop retention campaigns and strategies to ensure our 90% renewal rates remains
• Create, manage and execute cross sell and upsell campaigns to our existing clients across our range of 12 products
• Work closely with Sales to develop the sales support and collateral needed to meet our commercial goals
• Collaborate with research teams to create bespoke and personalised customer content
• Manage customer comms to ensure effective engagement and knowledge amongst users
• Support account-based event strategy
• Work with colleagues to support product development and ensure customers have the training information they need to effectively search and find what they need – including onboarding and wider training tools
• Run customer satisfaction surveys – develop users feedback loop and be the internal voice of the customers
• Contribute to wider cross-functional projects on behalf of the marketing function

A successful candidate would be able to demonstrate

• Minimum of 3 years B2B marketing experience working with subscription products
• 1+ year of Account Based Marketing Experience
• Degree level education, ideally with some marketing modules
• Life science knowledge an advantage but not required
• Skilled in marketing tech – including Salesforce, Pardot or Sendgrid
• Experience of working closely with sales

Key skills include:

• Commercial understanding
• Project management
• Stakeholder engagement
• Campaign reporting
• Event management
• Planning and evaluation
• Branding
• Content creation
• Data management and segmentation
• Copywriting

Why choose us?

• We offer well-being bonuses such as a personal learning budget, yoga in the office, employee assistance programme and well-being champions
• Private health and life insurance
• Hybrid working arrangement – you choose where you would like to work
• Amazing social clubs such as running club, book club, chess club, five-a-side and many more…
• 1 extra day of annual leave each year, up to 30 days of annual leave (not including public holidays)
• Access to our Wader Hub benefits platform which include, retail, gym, hospitality, and wellness discounts
• Volunteer day (we offer all our employees the chance to take a day on us to get out there and do some good!)
• Monthly awards and social events (we’re talking sports days, karaoke nights, theatre trips, cooking courses, you name it!)
• Sabbatical options after 2 and 5 years
• Opportunities for professional education sponsorship

£38,000-£42,000 +bonus