Beacon provides trial and drug intelligence to biotech and pharma companies, helping them to make better and faster R&D decisions and keep up with the pace of preclinical and clinical research developments.
We’re looking for an ambitious and self-driven marketing manager to lead our account-based marketing strategy to drive growth across our key accounts, utilising the full marketing mix.
About the role:
Over the last several years Beacon has grown significantly and with a customer base of several hundred pharma and Biotech brands we are looking for a marketer to join our team to manage the communications and campaigns to this group of existing users.
Role works across all Beacon modules and involves:
Planning, managing and executing Beacon’s Account Marketing Strategy to ensure we retain our current customers and grow their account value.
Create specific conversion and nurture customer journeys to aid new business amongst against customer base
Develop retention campaigns and strategies to ensure our 90% renewal rates remains
Create, manage and execute cross sell and upsell campaigns to our existing clients across our range of 12 products
Work closely with Sales to develop the sales support and collateral needed to meet our commercial goals
Collaborate with research teams to create bespoke and personalised customer content
Manage customer comms to ensure effective engagement and knowledge amongst users
Support account-based event strategy
Work with colleagues to support product development and ensure customers have the training information they need to effectively search and find what they need – including onboarding and wider training tools
Run customer satisfaction surveys – develop users feedback loop and be the internal voice of the customers
Contribute to wider cross-functional projects on behalf of the marketing function
A successful candidate would be able to demonstrate
Minimum of 3 years B2B marketing experience working with subscription products
1+ year of Account Based Marketing Experience
Degree level education, ideally with some marketing modules
Life science knowledge an advantage but not required
Skilled in marketing tech – including Salesforce, Pardot or Sendgrid
Experience of working closely with sales
Key skills include:
Planning and evaluation
Data management and segmentation
Why choose us?
We offer well-being bonuses such as a personal learning budget, yoga in the office, employee assistance programme and well-being champions
Private health and life insurance
Hybrid working arrangement – you choose where you would like to work
Amazing social clubs such as running club, book club, chess club, five-a-side and many more…
1 extra day of annual leave each year, up to 30 days of annual leave (not including public holidays)
Access to our Wader Hub benefits platform which include, retail, gym, hospitality, and wellness discounts
Volunteer day (we offer all our employees the chance to take a day on us to get out there and do some good!)
Monthly awards and social events (we’re talking sports days, karaoke nights, theatre trips, cooking courses, you name it!)
Sabbatical options after 2 and 5 years
Opportunities for professional education sponsorship