Senior Marketing Manager

Beacon provides trial and drug intelligence to bio-tech and pharma companies, helping them to make better and faster R&D decisions and keep up with the pace of preclinical and clinical research developments.

We have an exciting opportunity to join our fast-growing data subscription team as Senior Marketing Manager at Beacon. This is a new role and will look after the end-to-end marketing of several of our Beacon Solutions, including lead generation, account-based marketing, product marketing and reporting. You will own the marketing plan and implement activity with your direct report – ensuring our commercial objectives are reached.

About the role:

As the Senior Marketing Manager, you will be responsible for the planning, execution and measurement of strategic and tactical activities with the marketing team with oversight of the marketing operations that goes into executing those activities. You’ll be working with the wider Beacon team and Hanson Wade event partners to:

  • Support the Head of Beacon to ensure that the marketing strategy is implemented through campaign and planning across the year to support our commercial objectives and build and nurture our sale pipeline, including automation and reporting – with a digital first approach
  • Direct line management of team members to ensure marketing operations and campaign execution run smoothly
  • Planning, developing and producing content marketing ranging from infographics, thought papers and webinars for delivery to our customers in collaboration with our sales and research teams
  • Working cross functionally with sales, research, product and Hanson Wade event teams to maximise commercial opportunities, drive brand awareness and wider business success
  • Setting and managing budgets for campaigns and allocating spend accordingly per campaign and channel, alongside manage external agencies
  • Working with the sales development representative team to enable them with insights and targeted marketing campaigns
  • Developing robust segmentation and targeting tactics tailored to the marketing campaign goals and objectives
  • Reporting on marketing influence and attribution for marketing to inform the wider business on market activity and pivots to marketing campaigns based on market trends
  • Identify and embed new marketing approaches, channels and content mediums to leverage opportunities
  • Managing agencies and third parties for the deliverables of the marketing department
  • Scoping out resource needs and allocations towards marketing campaigns and identify gaps and bottlenecks in delivery
  • Identify additional needs for the marketing team in order to scale up and improve operations

Skills and Behaviours

  • Experience in a subscription, SaaS or services marketing role (ideally in the life sciences sector - desired, not critical)
  • Experience in line management and growing team
  • Track record of successfully running marketing campaigns and tracking ROI
  • Effective time management and prioritisation of short and long-term projects
  • Strong communication skills, both verbal and written
  • Able to apply copywriting principles to external marketing communications
  • Data driven, digital first approach
  • Commercially minded
  • Excitement about driving commercial results through marketing
  • Experience of marketing tech stack including, Google Analytics, Salesforce, Pardot, LinkedIn Campaign Manager, Google Ad Manager

We offer:

  • Competitive base salary and substantial bonuses potential of up to 20%
  • The opportunity to join a face paced and growing business, with global reach
  • A fast-tracked career in a successful, expanding company with global scope
  • A chance to truly make your mark, elicit change and shape a growing business
  • An ongoing training program and focus on personal development
  • A positive, transparent and inclusive working environment
  • Company benefits including social events, season ticket loan, cycle to work scheme, charity day and many more…

Why Choose Us?

  • Beacon Targeted Therapies part of Hanson Wade, which is one of the top 100 fastest growing SMEs in the UK and our culture is truly phenomenal
  • We specialise in creating disruptive information products drawn from the collective experience of leading scientists. Our Beacon data and intelligence services are highly regarded by the world’s biggest and best drug developers including Merck, Astra Zeneca, Abbvie, Genentech and many, many more
  • Beacon and Hanson Wade are proud to be an equal opportunities employer
  • Market leading employee well-being, training and career progression opportunities would be hard to beat elsewhere
  • Friendly and positive work environment, with epic parties, great social opportunities and potentially the chance to travel

£40,000-£42,000 + 20% bonus

Additional information

  • Remote status

    Flexible remote

We usually respond within three days

Or, know someone who would be a perfect fit? Let them know!

Hanson Wade

SW1W 0AU London Directions View page

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